The first crossover Ferrari called Purosangue is coming, which should debut before the end of this year. The brand enters an unusual segment for itself is not the first, but it has chosen a special way: as CarExpert found out in a conversation with the top manager of Ferrari Dieter Knechtel, Purosangue will be a limited edition. But we are not talking about a strictly defined number of copies, but rather about keeping production volumes below the level of demand, as in the case of supercars.
In the case of the Purosangue, the brand will also have to find a balance between marginality and exclusivity, which increases the value of each piece. This is a principle that Ferrari has long held: it was formulated by its founder Enzo Ferrari, who said that “Ferrari will always supply one car less than the market demand”.
Gradually, however, sales volumes are picking up. In 2019, the company sold more than 10,000 cars for the first time in its history, and last year set a new record with 11,155 supercars sold. The biggest markets for Ferrari remain Europe, the Middle East, and Africa, where 5,492 cars were sold in 2021, up 14 percent from a year earlier.
As for the Purosangue, whose name means “purebred” in Italian, it will be built on front-engine architecture and equipped with adjustable suspension and a hybrid powertrain – possibly from the SF90 Stradale. The brand doesn’t even consider the coupe-shaped novelty as a crossover: they invented a new class of vehicles which stands for FUV, that stands for Ferrari Utility Vehicle. The debut and start of production are expected this year.