A used Ford F-150 Lightning at a dealer in Florida, USA, costs $193,988. It is noteworthy that this price is more than twice the starting retail price of the F-150 Lightning in Platinum configuration recommended by the manufacturer.
As COVID-19 and the global shortage of microchips will continue until the end of 2022, stocks of new and used cars in many places remain small. Used car prices have risen, and many new cars are being sold at the recommended retail price. But what about a new car that is technically a used car? In the case of this 2022 Ford F-150 Lightning Platinum, it is on sale for $193,988, which is more than $100,000 more than its base price of $90,874.
“Two representatives of the World Ford Pensacola dealership confirmed the prices by phone, explaining that Lightning is in very high demand.”
The dealership purchased the truck from another Ford dealer, and he received the car in a trade-in from its first owner, that is, he already had one owner, which technically makes it a used car. This is how it is listed on the website, showing 139 kilometers on the odometer and painted in Iced Blue Silver Metallic color.
This is a free color for the top version of Platinum. Features such as the Ford Co-Pilot360 and the B&O stereo system are also included as standard with the Ford F-150 Lightning Platinum. Except for dealer-installed options, the manufacturer’s recommended retail price of the new Lightning Platinum is $92,669. Of course, the problem is whether you can find a new Ford electric pickup truck on sale since all copies of the Ford F-150 Lightning 2022 model year were sold out before they arrived at dealerships.
At the beginning of 2022, we reported Ford’s appeal to dealerships regarding possible actions that could negatively affect customer relations and damage the Ford brand. Possible implications for dealerships may include moving future vehicle distributions to other locations, although the message seems to have focused on activities with new vehicles. It is unclear whether and how used cars can be taken into account in the equation.