The new version of Apple CarPlay takes control of every screen in the car, replacing the user interfaces and controls of automakers and gaining access to additional data about the car and the driver.
Apple’s new version of CarPlay is designed to control every screen on the front panel, replace user interfaces and controls, and gain access to important car and driver data. Most likely, there will be a war for territory with automakers who will not want to give up a number of functions in their cars.
While drivers view the expansion of iPhone functions on the dashboard as a matter of convenience, automakers and technology companies see this as a real battleground for big money. McKinsey & Co. estimates that by 2030, car data will be worth up to $400 billion a year. Fortune Business Insights predicts that the globally connected car market will grow from nearly $60 billion in 2021 to more than $190 billion in 2028.
As cars become more technologically advanced, automakers view car data as a significant and profitable component of their future business plans. They want to sell services like pay-per-mile insurance and route-based retailer offers.
However, Apple said it was “working with automakers around the world” when it unveiled a new version of CarPlay at its annual Worldwide Developers Conference in June. The tech giant has unveiled the logos of 14 major car companies, including major brands such as Ford, Mercedes-Benz, and Honda. He said the new version will be available in cars starting at the end of next year.
When Apple introduced CarPlay in 2014, several German automakers, including Audi, Mercedes-Benz, and Volkswagen, expressed concern about the loss of infotainment data, such as search data in the navigator. Toyota resisted adding CarPlay and Android Auto, which provide similar capabilities to Google’s Android devices, until 2018.
Apple’s huge popularity among consumers gives it a significant advantage over automakers. Buyers now view CarPlay as standard equipment, said Brian Moody, executive editor of Autotrader at Cox Automotive. According to Schubert, 98% of new cars now come with CarPlay, and 79% of buyers “only consider cars with CarPlay support” when buying new cars.