Earlier, interim CEO John Russell said the company should introduce the Atlas in two forms, the Atlas Nomad and Atlas Ranger, in 2021. Now, obviously, the whole world is on alert because of the ongoing global pandemic, which has had a particularly strong impact on the situation in 2020 and most of 2021.
Time and circumstances can change a lot. Unfortunately, by September 2022, it seems that Norton has decided to completely wind down the Atlas project. It would be equipped with a 650 cc parallel-twin engine developed by Zongshen. See with liquid cooling. The British edition of MCN was even able to test an early prototype version of this machine — and found it surprisingly promising.
Norton released a statement to MCN from current CEO Dr. Robert Hentschel, who confirmed that “there are no plans to produce the Atlas line in the near future” as of mid-September 2022. It’s unclear if this means that the current incarnation of Norton plans to limit the creation of boutique motorcycles in the foreseeable future, but it certainly looks like an opportunity.
“When the company opened its new headquarters in Solihull in November 2021, an official statement mentioned the possibility of producing up to 8000 new motorcycles per year.”