ABC Nissan and Pinnacle Nissan of Arizona will be made to pay $500 thousand as compensation and fines for unfair advertising. According to Carscoops, citing the state attorney general’s office, both dealers advertised promising to sell cars at an attractive price and then imposed accessories and services – inflation of tires with nitrogen, tinting, and others. Customers who refused to pay for “extras” were not sold the cars.
Arizona Attorney General Mark Brnovich acknowledges that the market may fluctuate, but that doesn’t absolve dealers of responsibility for displaying misleading price tags as advertising. He said state residents “deserve an honest and transparent car-buying experience.”
So, Pinnacle Nissan will be ordered to pay customers $305,000 in compensation and another $50,000 in fines. ABC Nissan will pay $100,000 to customers, $25,000 in fines, and another $25,000 in legal fees. And this isn’t the first punishment for ABC Nissan for such behavior: in 2018, the dealership had to pay $130,000 for lying in advertising.
Both companies have so far denied the prosecutor’s accusations and are waiting for the court’s final decision.