General Motors is offering a $5,500 discount to the first buyer of a Cadillac Lyriq electric car, the Detroit Free Press reports, citing two sources. To get a discount, they must sign a non-disclosure agreement and allow GM to monitor the driver’s behavior during use. Thus, the Lyriq owners who signed the papers will not be able to share their impressions of owning a crossover with anyone.
For unprecedented testing of the model with the help of real customers, GM will recruit a group of about 20 buyers who will agree to the terms. They will not be able to tell a third party anything about the agreement.
Cadillac did not deny carrying out an unusual program. According to the representative of the brand Michael Albano, no one had previously made connections to customers in “real-time” on new cars.
He also explained GM’s motive: Lyriq is the first electric car of the Cadillac brand, which makes its release to the market critically important for the manufacturer. By 2030, the brand is going to switch completely to electric cars, so the value of Lyriq cannot be overestimated. “We’re doing everything we can to make sure this launch goes right,” Albano said.
All the data that the company will collect will be used exclusively to improve the quality of service, he added.
Lyriq is manufactured at GM’s assembly site in Tennessee. He was the first to receive an electric platform and an Ultium battery system, which will be used on at least 20 “battery” machines in the coming years. The discount offered is less than 10 percent of the cost of the Lyriq: the rear—wheel drive version is priced at $62,990, and the all-wheel drive version is priced at $64,990.
Source: Detroit Free Press