Many Ford dealers value used Mavericks many thousands of dollars above their original recommended retail price. The policy with margins on new cars for dealers is a familiar practice. However, in the case of used cars, this behavior raises questions.
Chevrolet dealers, Volkswagen dealers, Nissan dealers, and many others have been exposed for the greedy practice of markups, which damages the brand image. We recently wrote about Ford’s strange dealer margins on the F-150 Lightning.
Now Ford dealers have distinguished themselves. On the Web, you can find ads for the sale of used Ford Maverick pickups. So, one of the car dealerships in the United States sells a pickup truck for $51,647. Of course, that seems a little less generous when you realize that this used pickup truck has a mileage of 1,675 miles, and the original manufacturer’s recommended retail price is $38,115. For those who do not want to do the math, this is a mark-up of $13,532.
A dealer in Florida is selling a Maverick XLT with a mileage of 2,257 miles, for which he asks for $49,995. That’s at least $19,535 above its original recommended retail price of $30,460. The highest margin was set by a dealer from California.
“He’s going to get $45,988 for the Maverick XL. The automaker itself puts a price tag of $24,930 for this configuration (the margin is $21,058).”
For such extra money, buyers could buy a new F-150 or just buy a Hyundai Santa Cruz and save tens of thousands of dollars.