Audi to withdraw from the production of the two most affordable models: the reason was named

Audi to withdraw from the production of the two most affordable models: the reason was named 1
Photo: Audi | Now the second generation of Audi A1 is already in production




Audi A1 and Q2 will remain on the assembly line in the coming years, but then the models will be eliminated, and their successors are not planned.

Audi plans to stop production of compact hatchback A1 and crossover Q2. This was announced by the company’s CEO Markus Duesmann in an interview with the German Handelsblatt.

The Head of Audi did not announce the terms of production cessation of models, but it seems it will happen in the next few years. Audi A1 and Q2 will remain on the assembly line until the end of their life cycle, but their new generations will not be developed.

Such decision Markus Duesmann explained by the fact that Audi is a premium brand and that is why it was decided to refuse cheap models and concentrate on the development of cars more expensive.

Audi to withdraw from the production of the two most affordable models: the reason was named 3
Audi Q2 has been known since 2016
Photo: Audi

At the moment, it is the Audi A1 and Q2 that are the most affordable in the brand’s lineup. Obviously, the margins on them are the smallest, meaning that producing them is not as cost-effective as assembling the more expensive Audi.

In addition, since 2033, the brand plans to completely abandon gasoline and diesel models, and the last new Audi with internal combustion engines will appear in 2026. The company is gradually switching to electric cars and is reallocating funds for this.

Thus, the most affordable in the Audi lineup will be the A3 hatchback. According to Markus Duesmann, they do not plan to refuse it yet.

Recall that the B-class hatchback Audi A1 has been produced since 2010, and the current, second generation of the model appeared in 2018. The compact urban crossover Audi Q2 has been on sale since 2016.